Introduction

Cannon Mountain is a returning client of DBS. They want to refresh their website presence and make Cannon appear more inviting to all.

Key Challenges

1. Brand tone of voice

2. Target market vs actual users

3. Untested technology

The Process

Working with a team is necessary and very tricky. Identifying all the key players and their strengths / weaknesses is an important first step.

• Design (for the web)
• Content (for SEO)
• Developement (for performance and low-network-speed stability)

The forest through the trees

• Identify key demographics and primary site users
• Generate a content document that outlines user journeys and why content exists where/when it does
• Reimagine the style of Cannon that still fits their voice, but in a new fresh way
• Pick technology that'll last and be user friendly, both CMS and web UI. Maintainable for years to come, even with new DBS dev team members.

Conclusion

Cannon is lightning fast, SEO optimized, and absolutely stunning. For the cost of the project, Cannon made out like a bandit!

"Cannon was a fun project" - Dan, myself

This quote reminds us of the importance of careful consideration.

For more information, visit Cannon Mountain's new website.